This Zippo campaign quite cleverly distracts us from all these issues associated with flames and lighters and drawn our attentions to the less obvious (and maybe less significant?) problem of lighter garbage.
A problem, unlike the others, that Zippo can solve.
Advertiser: Zippo Manufacturing
Advertising Agency: BRUNNER, Pittsburgh, USA
Executive Creative Director: Jay Giesen
Creative Director / Art Director: Dave Vissat
Copywriter: Eric Schlauch
Photographer: Tom Cwenar, Pittsburgh
Retouching: Dwight Pritchett, Pittsburgh