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생활일기/design

지포 캠페인

by 액션신 신일석 2009. 3. 13.




This Zippo campaign quite cleverly distracts us from all these issues associated with flames and lighters and drawn our attentions to the less obvious (and maybe less significant?) problem of lighter garbage.


A problem, unlike the others, that Zippo can solve.


Advertiser: Zippo Manufacturing

Advertising Agency: BRUNNER, Pittsburgh, USA

Executive Creative Director: Jay Giesen

Creative Director / Art Director: Dave Vissat

Copywriter: Eric Schlauch

Photographer: Tom Cwenar, Pittsburgh

Retouching: Dwight Pritchett, Pittsburgh

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